Kingfisher – reframing social purpose

Kingfisher is Europe’s largest home improvement retailer. They wanted to develop a positioning for staff and customers that would align social purpose behind their core brand proposition of ‘good homes’ – bringing in a Europe-wide charity partnership to help make it real.

We ran a process to develop a new positioning, staff engagement and charity partnership model that would generate value for staff, local communities and the Kingfisher brand.