Diageo – inspiring staff to change lives

Diageo UK asked us to help inspire their UK staff to connect with local communities.

We created Positive Futures – an initiative that enabled Diageo staff across the UK to fundraise for, and engage with disadvantaged and marginalised young people – to help turn their lives around. The depth and breadth of involvement by Diageo staff had a profound and transformational impact on the lives of the young people who took part.

Close-up of a smiling male with the Diageo slogan overlaid.
  • A young woman looking out at the camera. She is a young person supported by the charity Positive Futures as part of an initiative with Diageo created by GOOD Agency.
  • A mockup of a poster for the Positive Futures initiative. An image of a young woman’s face is combined with the words 'I used to expect failure. Now I’m expecting to get a degree.'
A mockup of three flyers for the Positive Futures initiative, supported by Diageo and created by GOOD Agency.